RSPCA launches ‘For Every Kind’ campaign on anniversary

The Royal Society for the Prevention of Cruelty (RSPCA) launched its ‘For Every Kind’ campaign on Thursday, April 11, that urges people to “radically rethink” their relationship with all animals.

Results from a survey conducted by the RSPCA revealed that people are less concerned about how animals are treated on farms.

This campaign marks the RSPCA’s 200th anniversary.

Sherwood stated that the charity cannot do this work alone and that they need as many people as possible to join them to build a better world for animals.

The aim of a new “bolder and brighter” brand is hoped to inspire people to get involved with creating a “kinder” world, so that the RSPCA can help animals who face challenges.