Weetabix campaigns to create UK's newest county in honour of farmers

The makers of Weetabix are campaigning to create the UK's newest county - Weetabixshire - in honour of its 150 farmer suppliers.

The proposed county would encircle a 50-mile radius from the Weetabix mills in Burton Latimer, Northamptonshire, wherein the wheat is sourced.

And although it may go against the grain, the firm believes it’s a 'fitting tribute' to their 1,100-strong workforce, who use wheat from the area to make 11 million Weetabix biscuits every day.

More than 150 farms produce 75,000 metric tonnes of wheat every year across over 162,000 hectares, according to Weetabix.